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Agency for strategic brand PR
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Zucker. expands fashion PR expertise with Havaianas and Kawasaki Footwear
Brazilian sandals and Danish retro sneakers to be supported by Zucker.
With the two international labels HAVAIANAS and KAWASAKI FOOTWEAR, Zucker. expands the agency's portfolio in the sector of fashion and sport lifestyle. Zucker. is responsible for the two brands' PR in Germany and Austria, for Kawasaki Footwear additionally in Switzerland, and is therefore able to manifest the agency's top position among German Lifestyle-PR providers.HAVAIANAS is the worldwide leading producer of sandals with an annual production...
In search of conflict?
As one of six major cities, Berlin participates at the Social Media Week with the motto: "Conflict! Constructive controversies in the Web" - Zucker., Schröder+Schömbs PR, TLGG and Compuccino welcome you to the "Social Media...
The Social Media Week which took place in New York last year, is expanding world-wide and therefore happening this year for the first time in Berlin. Between February 1st and 5th, more than 30 events are dealing with the diversity and specifications of Social Media in daily as well as in professional life. Presentations, discussions and workshops make up the core of the program, which emphasises the importance of Berlin as a driving force in the...
Second Viral Video Award presented at the short-film festival interfilm Berlin
The Audience Award went to the surveillance-critical "You are a Terrorist" - the expert celebrity panel chose "Stiegl Ski Jumping" as Viral of the Year - a special mention goes to the Italian anti-AIDS clip "To a Friend"
At the 25th international short-film festival interfilm Berlin, the Viral Video Award in the festival category "Virals" was decided with strong public participation last weekend.
The Audience Award decided by online voting went to the viral video "You are a Terrorist" from Alexander Lehmann from Germany. The clip achieved not only the best points score; it also received the largest number of votes. The film addresses the subject of civil...
How companies twitter: August 2009 Trend Report
Blätterwald and Zucker. investigate Twitter content from more than 50 companies: About half of all tweets from companies are in dialogue. Though, Report reveals a lack of clarity over responsibilities for Twitter at companies
Berlin PR agency Zucker.Kommunikation and Blätterwald, the specialists for media-resonance analysis, have produced the first survey of content produced by companies which communicate by Twitter, such as the Allianz, Daimler, Deutsche Bahn, Google, Lufthansa, RWE and Tchibo. Over a period of one week, the way that companies work with the micro-blogging service Twitter was analysed: Half of the tweets arose through dialogue (51%), about one third...
Zucker. puts on C1RCA
The successful label for sports- and streetwear opts for the lifestyle expertise of Zucker.Kommunikation
C1RCA is a top company on the skater scene, supplying fashionable sport shoes, apparel and accessories for 10 years. Since the introduction of the C1RCA line Select in 2007, the brand is opening up to non-skaters and presents trendy streetwear and cool sneakers for life outside of the half-pipe. Zucker. is taking on the public relations work for C1RCA in Germany, Austria and Switzerland. Along with fashion PR, Zucker. will be working on the...
