Flower power in June: ready for summer?

Blog posts

At ZUCKER., June is all about flowers. If we are to believe the cut flower season calendar, hydrangeas, peonies and bearded carnations are THE go-to flowers of the month. But we knowthere’s more to it ...

Weiterlesen

Finally, we can chill outside! Look forward to the Amazon must-haves for your balcony

Blog posts

Summer is finally here! The most beautiful season brings us warm temperatures for lazy evenings, ice cream tastings, bike rides to the lake, lunch breaks in the park and a super relaxed lifestyle. While we prepare ourselves for the sunny days, we can already upgrade our seasonal bonus ...

Weiterlesen

ZUCKER. does brand development for Thuringia’s treasury

News

Berlin in June 2021 – The “Schatzkammer Thüringen” association markets a rich heritage of courtly culture. Twenty historic castles, parks, collections and the associated museums are tourist attractions for guests from Germany and abroad. ZUCKER. ...

Weiterlesen

The Empire of Facebook: Welcome to Zuckerberg’s social club

Blog posts

Do you still use Facebook? At least indirectly, we are sure you do! Even without being a member of Zuckerberg’s social network, most of you probably use WhatsApp and Instagram, which are also part of ...

Weiterlesen

ZUCKER. get a new brand design

News

Diversity at heart, creativity as a principle, Berlin as a signature. That’s what ZUCKER. has stood for for over 20 years. Now the agency is getting a new brand design: it will be colorful, wild, ...

Weiterlesen

Interior trends are shaping up

Blog posts

Interior trends are shaping up Scandi, ethnic, boho, industrial, country house or Japandi: we love interior design. In this time of home office, styling and optimizing our own four walls have most definitely become a ...

Weiterlesen

Jobs

ZUCKER. is one of the top agencies for lifestyle PR in Germany. Since 1998, we have been serving international brands, companies and institutions from our Berlin office. Our claim is not to be the biggest ...

Weiterlesen

LEGO

Broken heart issues? Call ZUCKER.! For their “Rebuild the World” campaign LEGO trusted ZUCKER. to take care of a gigantic broken heart mural opposite the famous Berlin East Side Gallery, which needed putting back together. ...

Weiterlesen

Creation & Consulting

Creation and curation of campaigns and events Development and management of (international) campaigns as lead agency  Strategic and operative consulting Creation of storylines and writing of all kinds of texts Production of imagery and video ...

Weiterlesen

Social Media evolution: from MSN to Clubhouse

Blog posts

It’s hard to imagine our daily lives without social media like Instagram, Facebook and Twitter. Cooperations with influencers is an essential part of our business, and even in private we like to be inspired on ...

Weiterlesen

Services

ZUCKER. provides a realistic perspective, professional consulting, creative and occasionally disruptive ideas, forward-looking strategies and vast experience in realization in every area of brand ...

Weiterlesen

ZUCKER.Kommunikation . Creation . Campaigns (2)

To this end, we rely not only on our own strengths, but also on those of our companions: our network of press, partners and service providers is not only comprehensive, it’s also really good. To ...

Weiterlesen

ZUCKER.Kommunikation . Creation . Campaigns

ZUCKER. is an agency for brand communication with the DNA of public relations, founded in 1998 in the heart of Berlin. We have great passion for what we do, as creativity and motivation run through ...

Weiterlesen

About

...

Weiterlesen

Grocery shopping goals: This is how it works in the future

Blog posts

Special situations require special measures and often great things come about under pressure! We know this from everyday work, when on Mondays everything does not go according to plan or a customer pushes forwards a deadline. But also looking at the ...

Weiterlesen

Pimp up your Homeoffice: Our ZUCKER.favorites for the perfect workplace

Blog posts

We’ve really come to love the home office over the past few weeks and can’t even imagine living without it anymore. The personal touch in furnishing and decorating our workspace has had a big impact ...

Weiterlesen

News

...

Weiterlesen

Front page

...

Weiterlesen

Privacy Policy

1. An overview of data protection General information The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term ...

Weiterlesen

Site Notice

Information pursuant to Sect. 5 German Telemedia Act (TMG) Zuckerkommunikation GmbHTorstraße 107. 10119 Berlin Commercial Register: HRB 73965BRegistration court: AG Berlin-Charlottenburg Represented by: Matthias Bonjer. Jennifer Meißner. Contact Phone: +49.30.24 75 87-0Mail: go@zucker.berlin VAT ID ...

Weiterlesen

Tech on the job – Mice

Blog posts

When talking about PR, people always think about strategy, concepts, redactional flow and other very brainiac qualities. But in the end, it’s a lot more physical than it is given credit for, at least for ...

Weiterlesen

50 Shades of Podcast-PR

Blog posts

Hobby meets business! Podcasts are super popular as an entertainment medium, but also for PR and marketing. A rapidly growing podcast fan base, high credibility through sympathy building and the entertaining character as well as ...

Weiterlesen

Marketing vs. PR: Same same but different?

Blog posts

We already explained the tasks, types, and aims of PR in our latest blog post. What might still confuse you now, however, are basic terminologies: The words marketing and PR are often used in the ...

Weiterlesen

PR: Who dat?

Blog posts

Have you ever been wondering what we at ZUCKER. are doing all day long? Are you interested in the PR (Public Relations) or marketing branch, but not yet a 100% sure whether the tasks of ...

Weiterlesen

Let’s talk about: Media podcasts for lifestyle inspiration

Blog posts

Podcasts are booming – according to a study by Goldmedia, more than 10 million Germans over the age of 14 actively listened to podcasts in 2020, and more than 4 million even listened to at ...

Weiterlesen

New Year – Still me: Our anti-resolutions for the new year

Blog posts

At Zucker. we accept our imperfections and vices with a list of well-intentioned anti-resolutions – for more goals achieved and positive vibes to end this year. Eat more chocolate Because let’s face it: we can’t ...

Weiterlesen

Which home office type are you?

Blog posts

As we’re rushing toward the end of the year right now, we briefly want to sum up: 2020 was a crazy period in (Zucker.) history. From one day to the other we had to leave ...

Weiterlesen

Tech on the job – Keyboards

Blog posts

A blogpost by our dear colleague Pierre When you spend most of your days typing on a computer keyboard, you need to find the right peripheral for you and your hands, as the health of ...

Weiterlesen

Singletasking is the new Multitasking? Tips and tricks for efficient working

Blog posts

You know these days when all customers call in at once, each of them adding a new to-do with deadlines set to the day before yesterday? Where to start when everything has to be done ...

Weiterlesen

Attention, please: Zucker. bets on Visual Relations

Blog posts

We have something new in our repertoire: Visual Relations. By this, we mean XXL advertising spaces on houses, walls etc. which, unlike ads in online or print media as well as on TV or the ...

Weiterlesen

Blumenbüro Holland x Zucker. – 10 years of flowerful cooperation

Blog posts

Credits of the bodypainting picture (on the top on the left): Tom Wagner Time for a little party: We are celebrating 10 florishing years of flower- and plant-campaigns in collaboration with our client the Blumenbüro ...

Weiterlesen

Augmented reality in PR – todays storytelling & media contact

Blog posts

The term Augmented Reality (in the following abbreviated as AR) describes a computer-assisted extension of reality by certain elements or information. It’s not about creating a new virtual world that can only be experienced with ...

Weiterlesen

Influencer and Artificial Intelligence – you need to know these AI personalities!

Blog posts

Influencer Relations have become an integral part of marketing and PR: with a focus on Instagram as a social media channel, influencers make their way in our daily lives with posts of appetizing recipes, the ...

Weiterlesen

Stop the flood of mails: Tips on how to handle your e-mail business

Blog posts

Can you tell right away how much time you spend checking, organizing and editing e-mails every day? As useful as digital messages are, they can be distracting and confusing. With our tips on how to ...

Weiterlesen

Smart by listening – Nine podcasts to upgrade your job skills

Blog posts

Whether on the train, at the lake or when ironing: podcasts are great pastimes that can also be used as self-optimization tools. While you are busy with routine activities that take up your hands but ...

Weiterlesen

Zucker. makes home office

Blog posts

The hustle and bustle at Zucker. is shifting to teamwork from home until further notice. As of Monday, March 16, only a small staff will remain in the agency office. On the one hand, we ...

Weiterlesen

HUAWEI Consumer Group Germany is the new client of Zucker.

News

Berlin, March 6th 2019 – With immediate effect Zucker. Kommunikation works PR for the HUAWEI Consumer Business Group Germany in the area of Consumer Public Relations. The decision for the Berlin based agency was made ...

Weiterlesen

Amazon.de

Think big? Think bigger? Think “first physical Amazon.de pop-up shop in Germany” kind of big! At the physical touchpoint at Berlins Ku’damm, customers could celebrate their holiday shopping experience, try out the latest trends of ...

Weiterlesen

Media Relations

Communication plans and content calendar Press and information texts, mailing lists and distribution Press office for media inquiries, desk-side visits and press junkets  Interview management and media training Negotiation and implementation of media cooperations Handling ...

Weiterlesen

Oatly

“Dear Bundestag, how ‘bout mandatory CO2 food labelling?” That’s the question our client Oatly raised in September 2020 by starting a very official petition to get the discussion on the floor of the German Parliament. ...

Weiterlesen

Social Media Relations

Communication and content plans Creation, production and management of assets Editorial and graphic design Community management Content marketing and advertising Evaluation and ...

Weiterlesen

Foot Locker

You got the Reeboks with the straps? Well, ZUCKER. has got them all! Always one, two steps ahead of the latest sneaker trends since 2004 – thanks to our client Foot Locker. To sell-out the ...

Weiterlesen

Influencer Relations

Trend scouting and development of tailored storylines Integration into campaign calendars Creation, production and management of assets Influencer contact and networking events Negotiation and implementation of collaborations  Sample management and ...

Weiterlesen

Live Relations

Development, production and coordination of events, trade fairs and promotions On-site support, partner and supplier management Invitations and guest management Testimonial and VIP ...

Weiterlesen

Visual Relations

Urban art in the form of advertising murals, XXL posters and blow-ups Analog, digital, animated, interactive OOH activities Specials such as neon and black light, glow in the dark and augmented reality High-reach locations in ...

Weiterlesen