Putting back the Public into Public Relations

True to Brian Solis’ motto, Zucker. offers modern communication services that not only send out brand messages but that also receive what the public is saying, thinking and feeling. Today more than ever, communication cannot be a one-way road; brands can no longer be ivory towers. Being perceived as a vital part of modern lifestyle requires interaction and exchange, and also a sincere interest for the target group. Brands expecting awareness and preference, and maybe even loyalty, must be ready to offer their customers something that makes the embrace worthwhile.

Ultimately we are all customers. We complain about products and services that annoy us, and we recommend those that we love. Which is why the customer perspective should be embedded in brand communication as a matter of course — especially considering the power of the social media. Zucker. provides a realistic perspective, professional consulting, forward-looking strategies, creative ideas and practiced realization in all areas of Public Relations.

  • Consulting / Creation

    – Strategic and operational consulting
    – Planning and conceptualisation
    – Text, image and video creation
    – Creation of themes and campaigns

  • Media Relations

    – Press and other information texts
    – Proactive media contact / Media service
    – Mailing lists and distribution of information
    – Agenda management
    – Negotiation and care of media partners
    – Management of samples/collections for testing and review
    – Documentation and evaluation (quantitative/qualitative)

  • Online Relations

    – Community and social media management
    – Influencer Marketing
    – Editing and content for owned channels
    – Supervision of newsrooms

  • Live Relations

    – Production, coordination, supervision of events and promotions
    – Testimonial and VIP management
    – Trade-fair support

Surfer photo: Jeff Rowley