“Putting back the Public into Public Relations”
True to Brian Solis’ motto, Zucker. offers modern communication services that not only send out brand messages but that also receive what the public is saying, thinking and feeling. Today more than ever, communication cannot be a one-way road; brands can no longer be ivory towers. Being perceived as a vital part of modern lifestyle requires interaction and exchange, and also a sincere interest for the target group. Brands expecting awareness and preference, and maybe even loyalty, must be ready to offer their customers something that makes the embrace worthwhile.
Surfer photo: Jeff Rowley